CAMP AGENDA
STORY CAMP PARK CITY WAS A SUCCESS!
Nearly 50 marketing and communication leaders (aka “THE OGs”) gathered in beautiful Park City in late July 2025 for the inaugural Story Camp conference. We laughed. We learned. You can check out our schedule below to get a feel for what’s to come in 2026!
Check In
Tuesday, July 22, 2025
WELCOME RECEPTION
Take a load off and meet your fellow Campers for some cocktails and conversation by the pool
5:00pm - 7:30pm
DAY 1
Wednesday, July 23, 2025
WELCOME
Grab some breakfast on the terrace and get settled in!
7:00am-9:00am
WORKSHOP #1 _ STORY
“How to be a Better Speaker: Lessons from a White House Speechwriter” with Terry Szuplat
9:00am-10:30am
WORKSHOP #2 _ SCREEN
“How to Upload Complex Ideas into Human Brains” with Dr. Steven Franconeri
11:00am - 12:30pm
LUNCH
12:30pm - 1:30pm
ADVENTURE!
Pick the development activity of your choice:
2:00pm - 5:00pm
A_Group Hike at Blood Lake:
Reflect on the morning’s learnings surrounded by good ol’ Mommy Nature.
B_ Art & Shopping Stroll Downtown Park City:
Head downtown with fellow attendees for a little retail therapy and sight seeing
C_ Get your “me” time:
Hang by the pool, hit the Spa, visit the GhostRanch slide design help —you do you.
FANCY DINNER & DRINKS @ KITA
6:00pm - 9:00pm
DAY 2
Thursday, July 24, 2025
¡BUENOS DIAS!
Breakfast on the terrace
7:00am - 9:00am
WORKSHOP #3 _ SCREEN
“Personal Power & Presence: Bringing Your Boldest Self to Your Biggest Challenges” with Dr. Amy Cuddy
9:00am-10:30am
LIGHTNING TALKS
Up to eight campers will get to deliver a five-minute lightning talk and get feedback from Terry, Steve, and Amy (priceless!) This invaluable experience gives every camper a chance to see speaking in action. And for the lucky chosen campers, it’s the opportunity to try out some new material and get more stage time under their belts.
10:30am-12:30pm
LUNCH
12:30pm - 1:30pm
STAGE TIME!
One-of-a-kind session with Executive Speaker Coach, Montana von Fliss. Get your moment on stage, get comfy, find your speaker self — and get a few professional action shots from Casey Lorenzen along the way.
1:30pm - 2:30pm
PITCH PEER GROUPS
A round robin of roundtables, pick your area of interest during our two sessions, to learn from your peers on what’s working, what’s giving others trouble, offer your own input, learn from the gang.
3:00pm - 4:00pm
¡CLOSING FIESTA!
DINNER & DRINKS @ DOS OLAS
5:00pm - 8:00pm
Check OUT
Friday, July 25, 2025
FAREWELL, SWEET PENDRY
Don’t forget your [now-priceless] notebook as you shove off to go change the world.
11:00am